DIE ZEIT: 3 gegen 1

Ahead of the federal election in Germany, DIE ZEIT’s “3 gegen 1” format brought together leading politicians from the main parties for direct dialogue with three members of the public about important national issues, guided by a DIE ZEIT moderator. This series offered a unique platform for open discussion.

We defined key visual elements, including a bold colour palette, typography and a structured graphic style, to give the “3 gegen 1” format its consistent, recognisable brand identity.